Mark Hollis

Director of Athletics @

Michigan State University

No Boundries

“We gather and engage our community to teach, support and celebrate our student-athletes in their quest for excellence.” This is the vision Michigan State Athletics Director Mark Hollis has for Spartan Athletics. Hollis, who was named the 2012 Athletic Director of the Year by Street & Smith’s SportsBusiness Journal/Daily, is in his ninth year leading the MSU Athletics Department. He officially assumed the role of MSU’s 18th athletics director on Jan. 1, 2008, succeeding Ron Mason. Since his official appointment as athletics director began in 2008, Hollis has led one of the most successful periods in the history of Michigan State athletics.

Hollis has more than 25 years of athletics administration experience, either at the school or conference level. His well-rounded background has led to his knowledge of all areas within an athletics department, including marketing, financial administration, television negotiations, fund-raising, game operations, facility management, personnel policy, corporate interaction, sports management and public relations.


Don Engebretson


How to Maximize Profit at Consumer Shows

The session will cover four key topics related to maximizing sales at consumer shows: Pre-show marketing (where selling starts); How to design and present an exhibit that sells; How to sell at shows, including how to qualify each visitor, follow a lead card system, and finally improved lead follow-up to keep selling up to three years after each show 


Tim Lucas

National Program Manager @ Harbor Risk

A Closer Look at This Year's Most
Interesting Claims

Lucas has been a friend of the MBIA for many years. He started his career in the early eighties studying Marina Management at Florida Tech’s School of Environmental and Marine Technology in Jensen Beach, Florida; go Panthers! His first real job led him to a leadership role at one of the largest marine dealerships in the country and at the age of 21 he became the youngest general manager in Bassett Boat Companies history.   After moving back to Michigan Tim worked in the boat business in West Michigan before venturing into the world Marine Insurance; first as an agent that specialized in writing marine businesses from Michigan to Florida and then to working as an underwriter opening and expanding a national presence on the West Coast. Today Tim runs one of the larger marina/boat dealer insurance programs in the country. His company Harbor Risk is owned by the 5th largest insurance organization in the world with over 200,000 employees and $400,000,000 of business written annually.


Brian Matson

Senior Director of Strategy & Education
@ TwoSix Digital

Online Video Strategies that
Won't Break the Bank

Brian V. Matson has been a part of the travel and tourism industry since 2003 and was the long-time Marketing Director at the Fargo Convention and Visitors Bureau. While there he pioneered several digital and social media promotional programs that included various forms of content development and distribution. He’s a well-recognized speaker at state, regional and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. Brian’s true passion is education and he has worked with several organizations – large and small – on specific education initiatives to advance tourism industry partner’s sophistication in the areas of digital and social media marketing. You can follow him on Twitter at @bvmatson.


Roop Raj

@ Fox 2 Detroit/Roop Raj Consulting

Communicating Messages Effectively

Roop Raj is anchor/reporter of Fox 2 News. He spent seven years as morning anchor at the NBC station in New Orleans, La., before coming back home to Michigan in 2012. He began his TV career at the age of 14 when he created, produced and hosted his own public-affairs talk show on the Troy, Mich., government access station. One year later, he was deemed one of the nation's youngest TV personalities when he appeared on The Phil Donahue Show. While attending Michigan State University, where he majored in journalism, Raj worked at the Lansing, Mich., CBS and ABC affiliates, where he shot and edited his own reports. Raj, along with his New Orleans news team won an Emmy Award for 'Best Continuing Coverage" during Hurricane Katrina when he anchored the news for 16 hours non-stop leading up to the landfall of the storm. He also was awarded First place for two investigative pieces he reported relative to the safety of New Orleans Post-Katrina both from the Associated Press and the Press Club.


Nick Skislak

@ SS Digital Media

The Difference Between Surviving and Growing on the Web in 2017

This session will uncover the revolution of media consumption and how businesses must utilize these places to grow their business.