Linda Freybler
Founder and CEO
Marketing Insights, LLC

Why Strategic Planning Matters, and How to do it Better

Linda Freybler is the Founder and CEO of Marketing Insights, LLC – a Marketing and Market Research services company. Marketing Insights LLC provides services including strategic planning, marketing strategy, research into business and market opportunities, qualitative and quantitative services to both for profit and non-profit business.  Clients have included the Tourism Industry Coalition of Michigan, Meijer, Michigan State University, Purell Hand Sanitizer, Hasbro, as well as number of non-profits.

Linda Freybler is a lifelong Michigan State Spartan holding both Master’s of Science and Bachelors of Science degrees from MSU.  She was previously a Marketing and Market Research Director at the Kellogg Company.  She worked on many product launches including Nutri-Grain Bars and Rice Krispie Treat Squares and was an integral part of the acquisition team that bought Morning Star Farms and Kashi. 

In 2010, was asked to run the Calhoun County Visitors Bureau and create a business plan for the organization.  As CEO, Linda led the reorganization and rebranding of the Calhoun County Visitors Bureau – increasing tourism to the county through more effective business strategies and partnerships with tourism related businesses.  Linda is recognized in the tourism industry as a leader and has been honored to serve as the President of the Michigan Association of Convention and Visitor Bureaus, President of the West Michigan Tourist Association, President of Kellogg Arena, and by invitation of Travel Michigan served on the Conference Planning Committee for the Governor’s Conference on Tourism. 


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Deborah Grischke
Founder and CEO

The Whole You: Keys to Productivity & Resilience

Deborah Grischke is the Founder and CEO of MiWellnessCoach, LLC and has a background in nutrition and administration from Michigan State University.

Deb has spent the past thirty years providing leadership for community wellness interventions that aim to create healthier environments where nutrition, physical activity and social & emotional health are in the forefront. She recently expanded her portfolio to include staff well-being when she became certified through WellCoaches as a Health and Wellness Coach in 2015. She now helps clients set and achieve personal and professional goals focused on self-awareness, responsibility, mindfulness, self-efficacy, peak performance, lasting change and personal growth.


She started her career with United Dairy Industry of Michigan, transitioned to Michigan State University, and then started her own consulting business 18 years ago. She has contracted with numerous organizations for both short- and long-term wellness projects and is currently the Program Director for the Building Healthy Communities: Step Up for School Wellness program where she provides coaching to 300 Michigan School Health Teams.


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Beth Monicatti Blank
All Seasons Communications

Session: Online Reputation Management—How to generate winning reviews for your business!

Beth is in charge of all agency operations. She handles new business and takes the lead in client account management, including media buying and placement. A graduate of

Michigan State University.


All Seasons Communications is a small, full-service advertising and marketing agency filled with talented creative professionals. Placing media (television, radio, billboards, etc.), public relations writing and plans, website and social media development and maintenance, video production, creative copy writing, graphic design—we do it all! We help our clients build their business by talking about needs, researching the company and industry, then strategically implementing projects to suit objectives and budget.


Larisa Draves, Executive Director
MI Assoc. of Convention & Visitors Bureaus

Gain Customers by Partnering with Your Local CVB

Larisa Draves is Executive Director of the Michigan Association of Convention & Visitor Bureaus and is a Certified Meeting Professional (CMP).  She is also the part-time director for the Tourism Industry Coalition of Michigan.  She is a graduate of Ferris State University with degrees in Advertising and Technical Illustration. 

Larisa is married and is the proud mom of two adult boys.  She loves to read, hike, play tennis and travel with her family throughout Pure Michigan.


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Bob Lukens, Director
Visit Muskegon

Gain Customers by Partnering with Your Local CVB - Panelist

Bob Lukens has been involved in Destination Marketing and Management for over 23 years, first as Public Relations Manager for the Chicago Southland Convention & Visitors Bureau, representing Chicago’s 62 south and southwest suburbs, and currently serves as Director of Visit Muskegon, the countywide convention and visitors bureau for Muskegon County, Michigan.


He holds a Journalism/Marketing degree from Western Illinois University, and was editor of a weekly newspaper in Chicago for eight years before transitioning into the Tourism industry.


Lukens oversees Visit Muskegon, the Muskegon County Airport (MKG), Muskegon Area Transit System (MATS), the Muskegon County Parks Department, and the county’s cruise ship dock and festival grounds, Heritage Landing.


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Amanda Wilkin, Executive Director
Visit Charlevoix

Gain Customers by Partnering with Your Local CVB - Panelist

Amanda Wilkin has been the Executive Director of Visit Charlevoix for over 10 years. The organization proudly promotes tourism and quality of place for the Charlevoix community. Most recently the organization helped to secure the Best US Harbor award for the Charlevoix City Marina. Amanda and her husband have two young daughters and a chocolate lab who moonlights as the office dog at the Visitor Center. They love time spent outdoors during all seasons- boating, hiking, beaching, skiing, snowshoeing and MSU sports.


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Greg Coyne
Gerry Weinberg & Assoc. - Sandler Training

Sessions: How Can We Sell With No Inventory and Emerging Leaders

Greg has been actively involved with Southfield-based Gerry Weinberg & Associates-Sandler Training since 2009. He has an additional 10+ years of success in Leadership, Management & Business Development.
He has helped a wide variety of companies, in various industries, whose presidents and other leaders were worried that their organizations were not getting them the results they wanted. They were frustrated with themselves that they were not able to lead effectively, remotely; concerned that they were leaving money on the table, by giving information to companies that used it to buy from their competition; anxious that their current culture was hostile and fragmented; and worried that with those issues, their business wouldn’t give them a solid succession plan, either for themselves or their stakeholders.
Through Greg’s help, his clients learn how to use a system to build and develop their business, uncover blind spots they didn’t even realize they had, and stop wasting valuable time with people and companies who will never buy from them.