Speakers

Marcus Sheridan is a globally recognized communication expert, bestselling author, and
captivating keynote speaker specializing in Transformational Communication. With over
two decades of industry experience, Marcus has mastered the art of connecting,
engaging, and influencing individuals and organizations. His expertise spans the topics of
sales, leadership, marketing, AI, personal development, and trust.

Starting his journey after college, he is an entrepreneurial success story. Marcus founded
a business that grew into the world's most-trafficked swimming pool company, revolutionizing effective communication in the business landscape. He ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their
marketing and communications. His bestselling book, They Ask, You Answer, has sold over 100,000 copies, and has been translated into several languages. As a dynamic speaker, Marcus engages audiences worldwide, and is known for his real-time interactions that transcend norms, resulting in memorable presentations every time.

Featured in renowned media outlets such as The New York Times and Forbes, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, Microsoft, and many more.

Marcus Sheridan

Allison is a Leadership Specialist with a unique focus on what makes people “tick” and how to understand human dynamics to positively influence any context. She helps the everyday person become “people whisperers” to empower all things in life and in business. With a straightforward, realistic approach to understanding why people do they do, Allison will send you back to your world as a more effective influencer for positive outcomes.

Allison McClintick

Amber Keyes serves as a Business Services Specialist at Michigan Works! Southeast, where she supports the development and management of Registered Apprenticeship Programs as an Intermediary with the U.S. Department of Labor. With a background in macro social work, Amber approaches workforce development with an emphasis on both systemic impact and individual empowerment, helping employers across Michigan streamline the registration and funding process for apprenticeships. Her work reduces administrative burdens for employers and secures essential funding to make apprenticeship programs financially accessible, establishing a strong foundation for sustainable, skilled talent pipelines in industries such as boating, healthcare, human and professional services.

Amber Keyes

Max Materne brings over 20 years of dealership and consulting experience to the marine industry, with a focus on building high-performing service departments. As the former owner/operator of a successful, multi-brand dealership in New Orleans, Max developed a deep understanding of fixed operations from the inside out. In his current role as Lead Service Trainer at Garage Composites, he has worked with hundreds of dealerships across the country, helping them improve shop efficiency, team accountability, and the overall customer experience. In this session, Max will share proven strategies for optimizing marine service processes and increasing long-term profitability.